Full lockup
Our default for first contact, websites, communications, and partner materials.
120 px minimum width
Skip to brand guidanceWhere Sikhs
X 
Dasvandh Network · Brand guide
Where Sikhs
rise together.
Our brand gives shape to a shared practice of giving. Here are the foundations for using it with care: the mark, the colors, the type, and the DVN Aurora.
Start with the foundations ↓01 / Logos
One mark, kept whole.
Many streams of giving meet at the node and resolve into a clear edge. Keep that relationship intact. Every lockup is supplied artwork, ready to use.
Choose a preview ground
Short lockup
For familiar audiences and places where space is tight. Use the supplied artwork.
72 px minimum width
Symbol
For avatars and places where the Dasvandh Network name is already clear.
24 px minimum height
Give the mark room to breathe
XLeave at least X around the outermost artwork. X is the short bar where the paths meet: one quarter of the symbol’s height. Keep type, edges, and the Aurora outside that space.
The heading gets its own space
38 px of empty space
Review your gift
Give once, or give monthly.
When a page or display heading follows the identity, leave at least one heading line-height of empty space above it. The logo’s clear-space rule stays simple.
One ink, when the process calls for it
Use the designed monochrome master for embroidery, engraving, foil, or one-ink printing. It has four flat forms and genuine transparent gaps. The full-color mark is the identity on screen. Proof small artwork in the actual material.
Keep the artwork intact
Never stretch, rotate, recolor, redraw, or typeset the logo. Keep it near the Aurora, never on the band. On a photograph, give it a quiet, opaque field.
DasvandhWeek is our one event exception
Choose one identity for the entire asset. When the Network logo is present, set DasvandhWeek as a heading in Onest. The dedicated event lockup belongs only on event material that carries no Network logo.
See the complete event guidance ↗02 / Color
Every color has a job.
Deep Blue is home. Light grounds make room for reading. Choose one accent for a composition, and let the symbol and Aurora hold the rest of the spectrum.
Select any hex value to copy it.
Deep Blue
#0A1F72Home for the identity. Our expressive ground.
Royal Blue
#0043EEPrimary actions, focus, and the Aurora’s sharper ribbon.
Basant Yellow
#FFE736The solid accent on expressive surfaces.
Electric Purple
#B84AF4A stream within the symbol and Aurora.
Sky Blue
#11D3FFA stream within the symbol and Aurora.
Ink
Body copy
Steel
Supporting copy
White
Cards and product surfaces
Soft Gray
Reading grounds
Cold Gray
Subtle separation
Slate Blue
Large labels and dividers only
Expression and utility
Use Deep Blue and Basant Yellow for expressive surfaces. On product screens and reading surfaces, use White or Soft Gray, Ink for copy, and Royal Blue for the primary action. Natural White is retired.
Campaign grounds, in order of preference
Most campaigns should use Deep Blue or Royal Blue. Yellow follows, then Purple, then Sky. These five grounds are for seasonal landings and featured sections, with one ground per campaign. They do not replace the identity’s Deep Blue.
Give together.
White on Deep Blue · 14.46:1
Give together.
Deep Blue on Yellow · 11.53:1
Give together.
Steel on White · 5.85:1
Normal text needs 4.5:1 contrast; large text and meaningful controls need 3:1. Use Deep Blue text on Yellow and Sky. White on Purple is for large text only; White on Yellow or Sky never carries information.
03 / Typography
Onest speaks. Inter reads.
Use Onest Medium for display, headings, navigation, and buttons. Use Inter Regular for reading and Inter Medium for amounts. The logo’s wordmark remains drawn artwork.
Onest
Medium 500 · SemiBold 600 for small emphasis
Aa Bb Cc Dd Ee Ff Gg
0123456789 & ? !
Inter
Regular 400 · Medium 500 for figures
Aa Bb Cc Dd Ee Ff Gg
0123456789 & ? !
The text, in context
The specification
Find direction for
your dasvandh.
your dasvandh.
Display XL
Onest Medium · 48 / 60 px · −1% tracking
Dasvandh made visible.
Display L
Onest Medium · 36 / 48 px
Choose a cause
Heading XL
Onest Medium · 32 / 38 px
A practice that fits your life
Heading
Onest Medium · 20 / 26 px
Give once or give monthly. Choose a rhythm that works for you. Stay close to the people and causes your support sustains.
Body
Inter Regular · 16 / 24 px · 45–75 characters per line
$5,000 raised of $7,500
Figures
Inter Medium · 26 / 28 px · tabular figures
Illustrative amount · updated October 2026
Supporting copy
Inter Regular · 14 / 20 px
Let space make the hierarchy
Use sentence case, deliberate line breaks, and left-aligned paragraphs. Give headings more space above than below, so they belong to what follows. When space runs out, simplify the hierarchy before shrinking the type.
Write as the sangat
Be direct, specific, and welcoming. Say one thing per headline. Name the work and the people doing it; qualify claims and figures. “Where Sikhs rise together.” is our primary brand line. “Rise together” is a campaign expression.
04 / DVN Aurora
Change the view. Keep the source.
The Aurora carries the same idea as the mark at the scale of a landscape: three soft streams gathered around one sharper blue ribbon. Choose a crop and export the moment you need.
Use it as a horizon
Keep one Aurora per composition, horizontal and low, with generous Deep Blue around it. Crop, scale, and position the supplied ribbons; keep their proportions, colors, and blur. Place the logo in the quiet area above the band.
Let the task stay quiet
Keep copy, forms, amounts, and legal text on solid surfaces. In the interface, the Aurora is a thin functional thread for focus, selection, or progress. It is never a decorative button, chip, or reading surface.
A headline or one opaque control may sit on a dimmed band in a deliberate hero treatment. The Confluence is the separately governed story diagram; see the full book before using it. Motion is optional, restrained, and responsive to reduced-motion preferences.